Travel Agency Social Media Campaigns
Geo-targeted social media campaigns for a travel agency specialising in Umrah and Hajj packages — driving measurable growth in booking enquiries and business revenue through strategically placed paid and organic content.
Case study overview
/ Challenge
The agency had an established service offering but no digital marketing presence. Bookings came entirely through word of mouth and referrals, limiting reach to the agency's existing network. They needed to break into new geographic areas and reach potential pilgrims who didn't already know them.
/ Solution
Designed and ran geo-targeted campaigns across Facebook and Instagram, focusing on areas with high concentrations of the target audience. Created service-specific content for each package tier, ran engagement-led organic posts alongside paid ads, and tracked performance weekly — optimising creative and targeting based on what was driving actual enquiries rather than just impressions.
/ Outcome
Transformed the agency's customer acquisition from purely referral-based to a scalable digital channel — giving them consistent, predictable enquiry flow from new geographic markets they had no presence in before.
Delivered
capabilities.
- Geo-targeted paid campaigns on Facebook and Instagram
- Audience segmentation by location and interest profile
- Package-specific creative for each tier (7, 14, 21-day)
- Organic content strategy to build community and trust
- Weekly performance reporting and campaign optimisation
- Enquiry tracking tied to ad spend for ROI measurement
/ Results
Measured impact
Booking enquiries from digital channels grew significantly within the first campaign cycle. The agency reported a measurable increase in revenue directly attributable to the campaigns, with the cost-per-enquiry decreasing as targeting was refined over successive months.
Your next
big thing.
Whether you're launching a product, scaling an existing platform, or growing your digital presence — we'll give you a clear plan in the first call, at no cost.
No commitments · No pressure · An honest conversation